The Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon University will conduct research into timely public policy and managerial questions raised by the emergence of digital distribution channels for entertainment content.
Growth of the Internet and mobile devices has created new distribution opportunities in the entertainment industry as companies innovate to meet changes in consumer demand, and has given rise to new business challenges from digital piracy networks, bringing issues of copyright, intellectual property and counterfeiting to the forefront.
IDEA is an interdisciplinary university-wide effort led by acclaimed CMU professors Michael D. Smith and Rahul Telang from the H. John Heinz III College. Smith and Telang study the digital entertainment industry and have authored many papers on the subject in leading academic journals as well as the Harvard Business Review and Sloan Management Review. They also provide expert commentary on their research to policy audiences such as the Federal Trade Commission, Congressional Internet Caucus and Technology Policy Institute.