How Anti-Piracy Efforts Influence Consumer Behavior

Gone in 60 Seconds The Impact of the Megaupload Shutdown on Movie Sales
Danaher, Brett, Michael D. Smith. 2014. Gone in 60 Seconds: The Impact of the Megaupload Shutdown on Movie Sales. International Journal of Industrial Organization. 33 1-8.
QUESTION:  How did the shutdown of Megaupload.com impact worldwide movie sales through digital channels?
RESULT: “The shutdown of Megaupload and its associated sites caused digital revenues for three major motion picture studios to increase by 6.5–8.5%.”

Copyright Enforcement in the Digital Age: Empirical Economic Evidence and Conclusions
Danaher, Brett, Michael D. Smith, Rahul Telang. 2015. Copyright Enforcement in the Digital Age: Empirical Economic Evidence and Conclusions. World Intellectual Property Organization, Advisory Committee on Enforcement, Geneva, Switzerland. (http://www.wipo.int/edocs/mdocs/enforcement/en/wipo_ace_10/wipo_ace_10_20.pdf)
QUESTION: What does the academic literature say about the effectiveness of firm and government antipiracy initiatives?
RESULT: “Antipiracy efforts are most effective when both governments and firms take action to deter piracy and promote legal content.”

Do Search Engines Influence Media Piracy?
Sivan, Liron, Michael D. Smith, Rahul Telang. 2015. Do Search Engines Influence Media Piracy? Evidence from a Randomized Field Study. (http://ssrn.com/abstract=2495591)
QUESTION: How do search engine results impact consumers’ choices between consuming media through piracy or through legal channels?
RESULT: “The presence of pirate or legal links in search results strongly influences the behavior of both the general and college-aged populations: users are more likely to choose a legal option to acquire the movie when legal sites are promoted, and users are more likely to choose a pirate option when piracy links are promoted.”

The Effect of Piracy Website Blocking on Consumer Behavior
Danaher, Brett, Michael D. Smith, Rahul Telang. 2015. The Effect of Piracy Website Blocking on Consumer Behavior. (http://ssrn.com/abstract=2612063)
QUESTION: How does consumer behavior change when Internet Service Provides are required to block access to major piracy websites?
RESULT: Blocking consumer access to piracy websites can significantly increase visits to legal sites.

The Effect of Graduated Response Anti-Piracy Laws on Music Sales Evidence from an Event Study in France
Danaher, Brett, Michael D. Smith, Rahul Telang, Siwen Chen. 2014. The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France. Journal of Industrial Economics. 62(3) 541-553.
QUESTION: How did the HADOPI graduated response law impact digital music sales in France?
RESULT: “Increased consumer awareness of HADOPI caused iTunes music sales to increase by 22-25%”